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We know that website speed is an important factor which gives better SEO and SERP rankings. If your blog or website contains many images, it will increase your page size and will take much more time to load
You can reduce website loading time and make your website blazing fast by optimizing images on your website. Here we are comparing few of the most famous image optimization plugins for WordPress which will reduce your image sizes and will give better page loading time
EWWW image optimizer
Ewww image optimizer is a popular image optimizer available for WordPress. There are two plugins. One which optimizes image locally which means the entire optimization goes on your server. Though it might cause some extra load on your server and might not be useful for a shared hosting environment especially if you have many images to optimize
Another one is the cloud-based optimization which uploads your files to the cloud and optimizes your images there which means the optimization occurs in the cloud server without putting extra load on your servers
Ewww image optimizer comes with various features such as lossy and lossless optimization. It comes with many features such as skipping already optimized images and supports many other plugins and CND
While The Ewww optimizer is available for free, Ewww cloud optimizer is paid thus you have to purchase images credits from their website to use it.
Wp smush is an image optimization plugin which compresses and optimizes images to deliver optimum performance. It offers various features such as optimizing images in any directory and bulk optimization as well as individual optimization which makes smush one of the widely used image optimization plugin with over 2.7 millions of downloads
Imagify is a pretty famous image optimization plugin. They have various plans including monthly subscription and one-time purchase plans. They also have a free plan which gives 25MB worth optimization every month.
Imagify comes with various features such as normal optimization, lossless optimization and an ultra, it is lossy optimization which reduces image size considerably by compromising on quality
Shortpixel is another image optimization plugin which is rapidly growing. It provides excellent image optimization with their lossy optimization and comes with great options such as converting png images to jpeg to reduce image size even more
Unlike others, Shortpixel has credit based plans with monthly subscription and bulk one-time purchase plans. They also provide an excellent free plan which offers 100 free credits every month which would be enough for many beginners.
Kranken is another well-known image optimizer available for download. Kranken uploads images to Kraken’s servers and optimization occurs on their server which means it will not put extra load on your servers.
If you have so many images to optimize, you can upload them as a single zip file to Kraken web interface and they will Unzip and optimize images in the folder.
One drawback of Kraken is that the plugin is not updated for a year and not tested with the current version of WordPress (4.8.2 while writing this article).
We have listed most popular image optimization plugins and choosing one best image optimizer is a hard job because they have a different approach.
We use Imagify for all our websites because it suits well for our needs and gives better results.
We switched to Smush for certain reasons and we are getting great results. Smush is completely free and it gives awesome results. With a pro smush plan, you can get 2x more optimization from smush and it will also remove 50 images per bulk smush limit.
For most of us, the free plan will be enough but if you need better performance, you can consider upgrading to a paid plan.
While Shortpixel is also an excellent image optimizer and they have a credit based optimization system which many users will find appealing. They also provide 100 image credits for free every month which is also awesome
Ewww optimizer provides better optimization with their free version and you can unlock many features with their paid version. And their cloud optimization is also wonderful
All these plugins offer great image optimization with minimal difference in size. I would suggest you choose one which suits well for your needs